Persil’s global research revealed that people around the world were struggling with one common stain: menstrual blood. Even though most people agree on the fact that this stain is natural, 72% feel embarrassed of it. The fear of getting a stain leads women to miss social events, sport activities and even school classes. That’s why removing the stain wasn’t enough. Persil launched “Let’s wash away the taboo”, a campaign to normalise period stains. In partnership with though-provoke photographer Sophie Ebrard, Persil invited “Anyone Menstruating” to be part of a unique shoot, where we were able to capture their real period stains, turning into a book.
Role:
Design Director, Art Director
Art Direction, Design: Alan Chung, Jade Arroyo, Yan Graller
Creative Team: Josefina Mateo, Ezequiel Scarpini
Design Director: Yan Graller
Creative Directors: Maria García Campos, Bronwyn Sweeney, Loren Cook, Kevin Cabuli, Jorge Zacher
Photography: Sophie Ebrard
Illustration & Lettering: Mario Niveo, Mayra Naruto
Executive Creative Director: Tomás Ostiglia
