Budweiser x NBA
B x U x D
Budweiser needed to make its presence felt in the main sports media channels that would broadcast and talk about the NBA, but for legal reasons and brand preferences direct references to the sport and mentions of the players were not allowed, we acepted the challenge, making the letters that make up Bud's name play the game against each other using kinetic typography, deriving the lettering design made for the animations of the court lines and the motion design inspired by basketball movements.
Role:
Art Director, Designer
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Budweiser needed to make its presence felt in the main sports media channels that would broadcast and talk about the NBA, but for legal reasons and brand preferences direct references to the sport and mentions of the players were not allowed, we acepted the challenge, making the letters that make up Bud's name play the game against each other using kinetic typography, deriving the lettering design made for the animations of the court lines and the motion design inspired by basketball movements.
Role:
Art Director, Designer
Art Director, Designer
