During the pandemic, people started to choose smaller formats to give in to indulgence without the guilt of giving in too much to indulgence. And for that, nothing beats a Magnum Mini. See, the best part of Mini is that they have the perfect size to fit anywhere: in between meetings, in between classes, in between the tupperwares in my fridge... They are a good fit anywhere and anytime. So for the first Mini campaign ever, we let this truth guide us into these executions, with fashionable patterns designed by artist Karan Singh, that celebrates how small daily moments can be elevated with an ice cream.
Role:
Art Director, Lead Designer
Art Direction, Design Lead: Yan Graller
Copywriter: Josefina Mateo
Associate Creative Directors: Enrique Torguet, Manu Castillo
Pattern Illustration: Karan Singh
Photography: Alberto Van Stokkum
Executive Creative Director: Tomás Ostiglia
