For the 700 anniversary of Dante, Magnum Italy is going to celebrate the Divine Comedy, by launching a collection of 3 ice creams: Inferno, Purgatorio & Paradiso, inspired by the 3 stages of his masterpiece.
Role:
Art Director, Lead Designer
Art Direction, Design Lead: Yan Graller
Associate Creative Directors: Enrique Torguet, Manu Castillo
Creative Directors: Kevin Cabuli, Jorge Zacher
Executive Creative Director: Tomás Ostiglia
Photography: Lorenzo Sorbini
Movie Director: Enea Colombi
Production: Think Cattleya