In 1926, Marcel Bleustein-Blanchet etched a few bold shapes into a door in France. It was the beginning of something that would change advertising forever. Over a century later, those very forms have inspired a new chapter of change—now crafted not by one, but by the many hands that carry Marcel’s legacy forward.
We reimagined typography, rooting it in the geometry of our logo. Wide proportions. Rounded curves. Ink traps that honor traditional techniques. Arcs that end in flat edges. Every typeface has a glyph version. Because change means going against the norm. A full alphabet, Designed to create change.
Publicis Toronto
Role:
Designer
Design: Olga Netaeva, Yan Graller
Art Direction: Olga Netaeva,
Victor Yves
Copywriter: Elliot Lewis
Type Designer: Jamie Chang
Type Foundry: Manic Type
Head of Art,
Creative Director: Victor Yves
CCO: Vini Dalvi
