SKULL
Essentials Collection

SKULL Jewelry is a handmade jewelry store in São Paulo located at 717 Quintana Street, Novo Brooklin, the pieces are self-produced and made with the jewelry store's authorial material, Skull Steel.

We made the visual identity for the new Essentials collection, where the jewelry is made for those who seek an urban style and their own identity through jewelry making. So we did the same with the elements of the visual identity, creating our own typography, hand-made letterings and our own direction of photography.

Role:
Art Director, Lead Designer

Logo’s stencil version.

A custom typography was made using the new logo’s redrawed shape, then also applying it to the stencil technique.

Collection’s book:

Photography:

Teasers:

Launch: