It's enough to hear "not woman enough" Part of the World Athletics tradition and mindset is to corner female athletes into proving whether they really are women. Sex Testing had many faces since the 1930s: from gender ID cards to gynecological exams From Barr tests to chromossome analysis. The new chapter of this constant bigotry in 2020 says that if the level of the women's testosterone is higher than 5nmol/l they are not considered women and can't compete.
Guess what? No woman should have to prove that she is really a woman. Differences should be celebrated not discriminated. World Athletics keeps causing irreversible psychological damage to girls that just want to do what they love. They just want to run. #LetHerRun is a movement that embraces all women that want to run and are being kept from it. Embrace it. Fight for it. Join us and support them to compete at Tokyo Olympic Games. And never stop running.
Role:
Art Director, Designer
Art Direction, Design: Rodrigo Adam, Yan Graller
Copywriter: Nicholas Bergantin
Creative Directors: Rodrigo Adam, Nicholas Bergantin
Executive Creative Director: Matías Menéndez
Director: Rapha Damy
Production: Madre Mia Filmes
