Persil X Arsenal FC
The Autograph
Persil plays the villain to promote their new capsules. To promote the new Persil capsules, a short film was created starring Arsenal and England star Bukayo Saka, featuring Persil’s newest product as the villain of the story Additionally, the film was teased with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector's items.
Role:
Design Director, Art Director
Persil plays the villain to promote their new capsules. To promote the new Persil capsules, a short film was created starring Arsenal and England star Bukayo Saka, featuring Persil’s newest product as the villain of the story Additionally, the film was teased with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector's items.
Role:
Design Director, Art Director
Design Director, Art Director
