Tropicana
What makes you shine brighter is what’s inside you. Tropicana, the leading juice brand, wanted to reinforce its positioning as the industry leader by taking a bold and differentiated approach to advertising and communication. With this campaign, we wanted to convey that it’s not just another juice; it’s THAT juice because we have that unique something that makes us stand out from the rest.
Role:
Design Director, Art Director
What makes you shine brighter is what’s inside you. Tropicana, the leading juice brand, wanted to reinforce its positioning as the industry leader by taking a bold and differentiated approach to advertising and communication. With this campaign, we wanted to convey that it’s not just another juice; it’s THAT juice because we have that unique something that makes us stand out from the rest.
Role:
Design Director, Art Director
Design Director, Art Director
